Interviews

  • Think of quality locks think of Aar Kay Vox
  • Date: 2015-09-24
  • Aar Kay Vox Door Handles and Locks offer an elite opportunity to the potential investors to get connected to the reputed brand and build a forename in locks and door handles trade. Following to his education and degree from The London Metal Exchange, Ronak Kumar Vijayvargiya, Managing Director of Aar Kay Vox Door Handles and Locks, has done wonders to the brand Aarkay, the company has seen an incredible expansion under him. His knowledge and skill in the metal field has bought in an uprising in this business of the market. He shares more on the brand’s future plans and the journey so far.                
    By | Rachita Sehgal

     

    Tell us something about your brand.
    Aar Kay Vox Door Handles and Locks is owned by MD Brassware and with about 21 years of experience, Aar Kay Vox is a reputed brand among customers all over India and is a market leader in the segment that it deals in. We design our products based on the requirements and proposition of our customers. Backed by world class technology and driven by a dedicated team of dynamic professionals, the company manufactures door hardware products ranging from door handles, curtain fittings, pull handles, locks and other builders hardware products of superior quality. We have executive range, architectural range; pull handles on rose range, cabinet handles, zinc collection and much more to offer.

     

    Your brand is known for innovation and with your entry in this segment of handles and locks this segment of market saw major boom. Kindly comment.


    Each person makes use of locks and knows its significance but very few of us are aware of its eminence and strength due to lack of novelty in this invention. On the other hand, when we buy products such as cement to plumbing and paints, floor tiles, sanitary ware, electrical appliance etc, we have multiple brands in our mind and we are aware of uniqueness in each brand. But when we buy locks, we never think on the quality, choices, variety and application. We simply buy any lock without looking into permanence and its features. So, I felt the need to make people aware about this industry and the prospects it is offering. We as a brand before introducing any new product in the market put in a lot of research to provide our end consumers the best of the lot.

     

    How is the company working towards creating a niche for itself in terms of product offerings in the market?
    No matter what business you do, you need a lock. Even a policeman needs a lock to safeguard his house. Locks are used by almost every individual in the society. Locks and security are the need of the hour. We try our best to innovate and design products that suits all segments of the society. Having a base of almost 500 employees, we are one of the largest manufacturers of handles and locks across the country. We are an SSI certified company with expertise in producing lock and hardware since 1978. Our precise service helped us to withstand this ever changing market and I am proud to say that we indeed are the leaders in handles and locks manufacturers. A lot of companies import their handles and locks from China whose service centers are not easily available around but we at Aar Kay Vox manufactured mostly all products in own Factories in Collaboration With Vox London which provides us best European technology for Indian Market. We in India  have distributor network to almost 210 stores in India and six out of them are franchisee run. We show our presence in all capitals and major cities in India. We and our service centers are just a call away from you.

     

    Can you please share your product range?
    Backed by world class technology and driven by a dedicated team of dynamic professional the company manufactures door hardware products ranging from door handles, curtain fittings, pull handles, locks and other builders hardware products of superior quality. 

     

    What is the USP of your brand?
    We offer patented dual opening technology in locks, patented flipper key chain that is you can carry your locks keys in a new style. It has been approved by architects, builders and interior designers. Our brand also carries an ISO (9001):2000 certification. n



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