News Article

  • ‘Make daily-life better’
  • Date: 2015-11-20
  • Rational offer SelfCookingCenter 5 Senses replaces almost all the appliances traditionally found in a professional kitchen. The unit independently determines, controls and monitors the optimum cooking process – just by the push of a button. It can grill, steam, gratinate, bake, rise, roast, braise, simmer, stew, poach or blanche. Being the first cooking system,  with five senses it senses, recognises, thinks with the chef and ahead, learns from the chef and even communicates with him.  It is not only a standard for western food, but also for Indian cuisine. Hiroshi Akai, Managing Director, RATIONAL India shares more on the USP of the product it offers.
    By  |  Sudipta Saha

    With ever changing demands Hospitality industry is one of the most dynamic industries. What do you do to tap the changing concepts?
    With the ClimaPlusCombi model from 1997, the first programs could be stored in the Rational unit. The SelfCookingCenter launched in 2004 was the first combi-steamer with built in intelligence. Automatic cooking processes made it possible that with just one push of a button, the operator reached his desired result, without any supervision. CareControl launched in 2008 impressed the chefs worldwide with an automatic cleaning and care system. The current product, the SelfCookingCenter 5 Senses is the only intelligent cooking system that senses, recognises, thinks ahead, and learns from the chef and even communicates with him.
    Rational is the chef´s company and a market leader in the combi steamer market and more than 300 chefs worldwide are working in the company. It has the biggest R&D process in the industry, focusing on the future development meeting the customers’ needs. A close link to its customers and to master chefs all over the world keeps us updated with the every changing concept’s in the industry.

     As a supplier what kind of hindrances do you face while dealing with India hospitality industry?
    In India, the combi steamer technology is not really known right now. Rational invests a lot in educating the market and show the benefits of this modern technology. Each customer has the possibility to attend a live cooking session called Rational CookingLive where they can see the easy operation and the very best cooking results by themselves. Hereby Rational is focusing on local cuisine, exactly the food the customers are doing in their restaurants. Only like this the customer will get out all the benefits of the unit. Since many years already Rational is testing and developing a big variety of Indian dishes which can be done in the SelfCookingCenter. After unit installation every customer is visited by a Rational master chef in his kitchen for an introduction training. Like this the company makes sure, that the customer can use the full extent of the SelfCookingCenter from day one.

    How do you bring innovation and creativity as far as the product designs are concerned?
    Rational always focuses on the demands of chefs. To enable them to provide their guests the best food quality and delicious dishes motivates Rational from the beginning till today. The fundamental thoughts for the product design are driven by making the daily kitchen life better for the chefs by providing them with the latest technology and perfect assistant. We provide the chefs with a unit which can be operated easily and safe and the space needed for this equipment in a kitchen is a bare minimum. But most important of course was the high quality of the product. As our company´s principal objective is to offer our customers maximum benefit, in 2016 we will continue to form an even closer union together with our target group in order to further optimise our products as to our customers´ specific needs. 
    Because of the fact that the Indian cuisine differs from the European, our Rational research and development department from Germany has been working together closely with master chefs from India. They intensify analyse Indian cuisine, food and how professional chefs work in India. They bring their knowledge to Rational cooking research. There, new technologies are continually being developed in order to facilitate the day-to-day kitchen routines of chefs in India. For example the Indian traditional cuisine is very diverse and includes vegetarianism, which is a growing dietary trend in India society. We took the opportunity to explore and introduce modern cooking methods in vegetarian preparation for our Indian customers. Therefore, we recently have launched our vegetarian solution: Delicious and creative, vegetarian recipes which are the traditional claim of India have been saved for the new vegetarian profile of the SelfCookingCenter 5 Senses. 

    What is the USP of your brand?
    The SelfCookingCenter 5 Senses does not only consume much less energy than traditional cooking appliances, is flexible and easy to use – above all, it is intelligent. This is what makes it unique. A mere fingertip on the desired result of any dish is enough for the SelfCookingCenter 5 Senses to independently determine, regulate and monitor the optimal cooking process. Chefs do only have to take care of their food again when it´s ready. Sensors detect the size of the food and the load size. With up to 60 check measurements per minute, precision control of the cooking process is ensured – always perfectly matched to the needs of the food. Even typical national preferences are taken into account. However, it is not only the product that makes Rational unique.

     

    Jindal - The largest player in India

    Jindal Stainless are the manufacturer of stainless steel coils and sheets which is used as raw material for making utensils, kitchenware, tableware; hotel and restaurant infrastructure. Stainless steel is gaining usage in these applications on a wide scale basis. Vijay Sharma, VP, Head Marketing & Sales, Jindal Stainless Corporate Management Services, shares more on the products they offer.
    By  |  Sudipta Saha


    With ever changing demands hospitality industry is one of the most dynamic industries. What do you do to tap the changing concepts?
    Hospitality is synonym with aesthetic grandeur, clean and hygienic environment, service, amenities and quality food. Stainless steel has many distinguished characteristics such as low maintenance, weldability, aesthetic appeal, dexterity, durability, low life cycle cost, good corrosion resistance, making it a metal of choice to take care of dynamics of hospitality industry. In hotels, stainless steel is now being used in construction to build facades, railings, signages, claddings, barriers, etc; make kitchen equipments; fancy decorative items apart from utensils. Jindal Arttd’inox, a subsidiary of Jindal Stainless, makes creative stainless style lifestyle products and is providing many new concepts. No doubt, with the changing demands, stainless steel is replacing many of the other materials to cater to the needs of industry. We are also on social media (Facebook – Jindal Stainless; Linkedin – Jindal Stainless; Twitter - @magicofss) to increase our reach to customers and provide them ready references of possibilities of stainless steel material. 

    What kind of hindrances do you face while dealing with India hospitality industry?
    As we are manufacturing raw material and are not direct suppliers to the hotels and restaurants, it was a challenge for us to reach hoteliers and create awareness of the possibilities of using stainless steel and the benefits it can have for the hotels. Now, we are pleased to get associated with FHRAI (Federation of Hotel and Restaurants Association of India) and using this platform to share new creative ideas and concepts in the hospitality industry.

    How often do you work with restaurants, chefs and f&b managers to create special and customised designs?
    We are serving restaurants, chefs and f&b managers in multiple ways to take care of their ever changing needs such as, we interact with chefs/ f&b managers - to check their needs in terms of making hygiene food, in reducing cooking time and have toughness and durability for their cooking utensils; architects and interior designers– at the design stage to showcase and develop new designs possible with stainless steel; fabricators to help and make them comfortable using stainless steel for various applications; and most importantly hotels and restaurant owners to understand what changes they want to bring. 

    Can you name some of your major hospitality clients?
    We work with chefs and hoteliers, utensil manufacturers, fabricators, architects and service providers all across India and cater to the hospitality clients directly or indirectly through our customers who serve in this industry. Recently, we participated in FHRAI 50th Golden Jubilee Convention and showcased benefits of stainless steel to various hoteliers and restaurant owners. 

    How do you bring innovation and creativity as far as the product designs are concerned? Are there any unique trends that are characteristic to the India market?

    Jindal Stainless has a set of creative and innovative designs and multiple references of stainless steel usage in different parts of the world, eg, state-of-the-art buildings such as The Chrysler Building, where roof, spires and gargoyles are made of stainless steel; Empire State Building, where mooring mast and observation deck has been made using 25 MT of stainless steel.  
    We work in close coordination with various architects, fabricators, construction companies to create awareness, suggest solutions and support in their design stage. Moreover, we work with chefs, interior designers to provide them solutions for kitchenware and tableware and in selection of utensils, decorative items while designing kitchens and hotel rooms. 
    India market is focusing a lot in adopting new trends in line with international markets to create a new experience for the customers. There has been lots of health consciousness. Hygiene and ambience are the key factors looked for; when a person is visiting hotel or restaurant.

    What steps do you take to ensure the quality standards of your products?
    Jindal Stainless has well laid out systems and procedures for quality checks at all stages (right from melting to finishing) of production of stainless steel. Our company is certified by International agencies for ISO 9001-2008; ISO 14001-2004 and BS-OHSAS 18001-2007. Each and every coil/sheet coming out of the factory undergoes extensive quality checks and is ensured that best quality product is only despatched to customer. 


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